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The Latest Breaking News from Pure

Cremation firm ad banned for ‘misleadingly implying’ plan included a service

The ASA said the ad misleadingly implied that the standard Pure Cremation package included an in-person funeral service, when this was not the case.

Evening Standard

Cremation advert banned over ‘misleading’ funeral service claims

Cremation advert banned over ‘misleading’ funeral service claims

Pure Cremation’s advert has been pulled be regulators for claiming an attended funeral service was part of its standard plan

The Independent UK

Why Options Traders Are Loading Up on Pure Storage

Why Options Traders Are Loading Up on Pure Storage

Institutional investors are aggressively buying Pure Storage call options as the company secures hyperscaler deals for its energy-efficient AI technology.

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After Record Runs for Western Digital and Sandisk in 2025, Consider This 1 Data Center Storage Stock for 2026

As AI spending shifted deeper into data centers, storage stocks stole the show in 2025. Now investors gaze onward to Pure Storage stock for 2026.

Pure Storage Stock Slips Despite Positive Q3 Results

Pure Storage Inc (NYSE:PSTG) shares are trading lower Wednesday despite reporting third-quarter financial results that met earnings expectations and beat revenue estimates, while also raising its full-year guidance.

Pure adds affordable stereo radio, CD player, and micro hi-fi to Classic lineup

The wood-finished products feature DAB+/FM radio, Bluetooth streaming, and vintage styling

Pure proves CD is alive and well with a trio of stunning retro audio systems

Wrapped with wood, Pure's new radios and Hi-Fi systems sure know how to turn on the retro charm

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Pure Storage Hits New High: AI’s Under-the-Radar Powerhouse

Pure Storage Hits New High: AI’s Under-the-Radar Powerhouse

Pure Storage's stock hits a record high, proving its vital role in the AI revolution through strong financial performance and top industry validation.

Pure Storage Rolls Out Major Updates To Drive Faster, Smarter AI Adoption

Pure Storage Inc. (NYSE: PSTG) on Thursday introduced new enhancements to its storage platform, aimed at helping organizations unlock the full potential of artificial intelligence while streamlining workflows across both on-premises and cloud environments.

From disco to Slayer, a DJ set by Optimo’s JD Twitch made life feel full of wild possibility

From disco to Slayer, a DJ set by Optimo’s JD Twitch made life feel full of wild possibility

By putting techno, punk, funk and more on an even footing, the Scottish DJ – who has died aged 57 – fearlessly united factions in underground music

The Guardian - UK

I know an e-scooter would be perfect for commuting – it’s a shame it’s (mostly) illegal for me to ride one

I know an e-scooter would be perfect for commuting – it’s a shame it’s (mostly) illegal for me to ride one

My experience with Pure Electric's e-scooters only confirmed that I would love to use one every day.

Short Seller Says Pure Storage Is A 'Melting Ice Cube,' Warns Of 'Pure Downside' In Shares

Kerrisdale Capital is shorting Pure Storage Inc. (NYSE:PSTG) as the firm believes the company is poorly positioned to capture any meaningful share of cloud and AI infrastructure spending.

Pure Storage Cashes In On Meta Partnership, CFO Hypes 'Hyperscaler Interest'

Pure Storage Inc (NYSE:PSTG) stock surged more than 30% on Thursday, setting up for a record close, after the data storage firm delivered stronger-than-expected quarterly results and raised its full-year outlook.

Forget Sonos, this budget Bluetooth speaker has built-in ambient lighting –and I want one

Forget Sonos, this budget Bluetooth speaker has built-in ambient lighting –and I want one

Pure's Classic Aura is an affordable new portable Bluetooth speaker

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Pure Audio's portable Bluetooth speaker has an ambient lighting system to jazz up your listening experience

The Classic Aura combines retro design with 10 lighting modes

The Guardian - UK

‘It broke my heart’: the mixtapes that changed your lives

From rebelling against a religious upbringing by memorising Beastie Boys lyrics, to soul-stirring discoveries about dead loved ones – Guardian readers share the musical compilations that defined them

Pure’s affordable retro radios are getting an internet upgrade

The new Classic H4i and Classic C-D6i DAB+/FM radios get internet radio streaming

Pure’s new affordable internet radio system features DAB+, Bluetooth and even a built-in CD player

Pure Audio has expanded its Classic Series of retro-styled radios.

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150TB SSD modules to go mainstream in 2025, and Micron is getting a slice of that pie

Micron will supply G8 QLC NAND for Pure Storage’s 150TB SDD out soon.

Pure Moment review: start the day right with this versatile clock radio

The Pure Moment packs plenty of wake-up and audio options into its compact frame

3 AI Data Center Stocks That Just Reported Blowout Earnings

As AI fuels an unprecedented boom in data center demand, here’s a closer look at three data center stocks that have recently posted stellar quarterly earnings reports.

Experience the future of urban travel with Pure Electric's e-scooters

And with Black Friday savings, you can dive into the world of easier transport for even less

Pure's new Classic Mini is a "portable radio powerhouse"

The latest addition to the retro-themed Classic DAB+ radio range is attractive and affordable too.

Pure adds to its Classic range of radios with the versatile, portable Mini

Pure's portable radio aims to be as comfortable outdoors as it is in your home.

Evening Standard

Pure Air4 Pro electric scooter review: is this the mode of transport of the future?

The latest evolution of e-scooter features active steering stabilisation, a dual braking system and a foldable design

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