The Latest Breaking News from Pure

Pure Air4 Pro electric scooter review: is this the mode of transport of the future?

The latest evolution of e-scooter features active steering stabilisation, a dual braking system and a foldable design

Evening Standard · Sep 4, 2024

F1 Driver Lando Norris Looks 'Very Happy' Modeling This EV Scooter

Showcasing McLaren's new partnership with Pure scooters, F1 driver Lando Norris was asked to model for the campaign, looking extremely dissatisfied in the request.

RideApart · Jul 3, 2024

Pure’s teeny-but-tough Bluetooth speaker wants to soundtrack your summer

The Woodland Mini boasts 14 hours of battery life, DAB+ radio capabilities, Bluetooth 5.3 and an IP67 durability rating.

What Hi-Fi? · Jun 14, 2024

1200TB SSD modules are in the pipeline thanks to Pure Storage — but you definitely won't be able to plug one in your workstation PC and it will be shockingly expensive

Pure Storage says capacity for its Direct Flash Modules (DFMs) will grow much faster than off-the-shelf SSDs.

TechRadar · Mar 24, 2024

Pure looks to cash in on the radio revival with its three-strong Classic series

Pure Audio has launched three new radio and audio units as part of its Classic series – the Classic H4, Classic C-D6 and the Classic Stereo.

What Hi-Fi? · Feb 27, 2024

Pure Air 3 Pro 2023 Electric Scooter Review: A commuting powerhouse

Pure’s most popular electric scooter is a reliable commuting workhorse and offers a superb riding experience.

TechRadar · Dec 5, 2023

Pure’s new rugged Bluetooth speaker with radio could be ideal for summer listening

The Woodland features 14 hours of battery life, radio and Bluetooth streaming, and a charming design, but it enters a hugely competitive portable market

What Hi-Fi? · Jul 4, 2023

Pure Advance Flex e-scooter review: Visibly better

The Pure Advance Flex e-scooter packs innovation, performance and a superior ride quality into a fabulous near fold-flat design

T3 · May 20, 2023

HDDs Will Be Extinct by 2028, Says Pure Storage Exec

Pure Storage exec predicts the demise of the HDD industry by 2028, but such a rapid decline might simply be wishful thinking by the flash-centric firm.

Tom’s Hardware · May 10, 2023

Pure Free City e-bike review: Retro hybrid charm that falls slightly short

If you like traditional styling with the added benefit of electric power the Pure Free City bike is likely to appeal.

TechRadar · Apr 23, 2023