Pure Golf is brought to you by the family business that owns Surprizeshop, the popular women’s golf accessory brand. Having served female golfers for over 26 years, it was a natural progression to create a clothing range, and Pure Golf was born in 2021. In a short timeframe, the brand has established itself as a leader in women’s golf fashion, winning Brand of the Year at the 2023 Women in Golf Awards, voted for by female golfers across the UK.
There are two core principles that uphold Pure Golf. The first is producing affordable women’s golfwear without compromising style or function, and the second is creating a range that is effortlessly interchangeable.
