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Motorsport
Motorsport
Sport
Charles Bradley

How Lando Norris’s F1 dad aims to get racing paddocks really moving

Lando Norris Adam Norris Pure Electric McLaren Pure Dyson Britain Porsche United States

Entrepreneur Adam Norris – who made his fortune running a huge British pension company – is the founder of Pure Electric, an e-scooter business that he created after Lando signed his first F1 contract with McLaren.

With his son being well looked after by one of the sport’s greatest teams, Norris Sr felt he needed another passion project to get behind.

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