The Latest Breaking News from Pure Electric

I know an e-scooter would be perfect for commuting – it’s a shame it’s (mostly) illegal for me to ride one

My experience with Pure Electric's e-scooters only confirmed that I would love to use one every day.

TechRadar · Sep 18, 2025

Experience the future of urban travel with Pure Electric's e-scooters

And with Black Friday savings, you can dive into the world of easier transport for even less

TechRadar · Nov 27, 2024

E-scooters stuck in legislation limbo as mood sours among Britons

Some champion their environmental impact, others point out potential dangers – but most agree regulation is needed

The Guardian - UK · Oct 30, 2023

Adam Norris: e-scooters to be legalised in 'next 12 months'

The millionaire businessman spoke to BusinessLive about his latest venture Pure Electric, how his global ambition was constrained at Hargreaves Lansdown and passing on his hard work ethic to Formula One driver son Lando

Birmingham Post · Oct 28, 2022

Pure Electric’s New Advance E-Scooter Seeks To Change The Way You Ride

Pure Electric has launched the Advance e-scooter range. They feature a foot pad on either side allowing you to ride with both feet beside each other.

InsideEVs · Oct 24, 2022

Pure Electric smashes £1m funding target hours before launching first crowdfund

The Bristol-based brand, founded by millionaire businessman Adam Norris, is looking to capitalise on its rapid growth in Europe and drive further expansion

Birmingham Post · Oct 19, 2022

Pure Electric strikes deal to sell e-scooters in Currys

It is the Bristol-founded firm's first partnership with a major UK retailer

Birmingham Post · Sep 27, 2022

Pure Electric to close Nottingham city store with huge sale

The company have several stores across the UK and will now concentrate online

Nottingham Post · Sep 5, 2022

E-scooter firm Pure Electric secures £10m deal to continue expansion

The Bristol-based business has more than 20 outlets across three countries

Birmingham Post · Mar 10, 2022