
Since trying Segway’s 2025 range at CES earlier this year, I knew that an e-scooter could be perfect for my commuting needs. I’m feeling even more confident about that after giving Pure Electric’s electric scooters a ride at IFA 2025, with my only hurdle now being the UK government regulations.
Pure Electric is a UK-based brand that designs beautiful, forward-facing e-scooters alongside more traditionally designed models where you ride one foot in front of the other.