To be competitive in Formula 1, you have to spend a very large fortune. Precious tenths of seconds cost millions of dollars, and the sport gets more and more expensive with each passing year.
That's why all Formula 1 teams rely on sponsorships and partnerships with outside companies, as those cash infusions can help keep a driver in the points or on the podium. But with those partners also come required photo ops with the drivers showcasing brand deals. It's a perk for said companies while giving those teams all those sweat, sweat R&D dollars.
