A TV advert for a direct cremation firm has been banned for implying that their standard plan included an attended funeral service.
The ad for Pure Cremation, seen in January, featured a woman standing in her home surrounded by drinks and plates of food, saying: “That was a great celebration. Dad would have loved it. He hated how expensive traditional funerals are, ao he got a Pure Cremation funeral plan. He wanted his money to go to us, not funeral expenses.”
