The Latest Breaking News from Which

Which? found items for sale with active ingredients that are illegal to sell without a prescription in the UK

Shoppers can cut costs this Christmas by looking for the best deals

Price of turkey jumps as much as £15 compared with 2024, while chocolate has steepest mark-up

How do large language models like ChatGPT actually decide which brands to push to the top when you ask for recommendations – and can smaller retailers realistically win that game?

Harry Rose, Editor of Which? magazine, discusses their annual list of the top 50 products, whittled down from over 2,000 items tested throughout the year. The list highlights the most innovative, reliable, and best value essentials — including an unexpected superstar in the food aisle.

Over-the-top praise for an item should ring alarm bells, with fake feedback generated by AI, bots and humans on a mass scale

Drivers also told to take caution after complaints rise about long-stay meet-and-greet services

Major UK consumer watchdog Which? has slammed European budget airlines for almost never actually offering cabin bag fares as low as advertised.

EasyJet’s advertised £5.99 cabin bags were not found across 520 flights, said Which?