The Latest Breaking News from Which

How do large language models like ChatGPT actually decide which brands to push to the top when you ask for recommendations – and can smaller retailers realistically win that game?

Harry Rose, Editor of Which? magazine, discusses their annual list of the top 50 products, whittled down from over 2,000 items tested throughout the year. The list highlights the most innovative, reliable, and best value essentials — including an unexpected superstar in the food aisle.

Find out more about this solar service, including suitability, eligibility and potential energy bill reductions

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Platforms including Debenhams and eBay were found to be selling products with up to six times the legal limit of these harmful chemicals

Which? found eight out of 21 balloons contained concentrations of potentially carcinogenic chemicals significantly above the UK’s permitted limit

The best value has been revealed for shoppers looking to keep costs down over Christmas

Stopping at this unconventional city could significantly reduce your travel costs

Rolling coverage of the latest economic and financial news