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The Guardian - UK
The Guardian - UK
Business
Robert Booth UK technology editor

AI summaries of Tripadvisor hotel reviews downplay serious complaints, investigation finds

Beach with palm trees and sunbeds
Rory Boland, the editor of Which? Travel, said users should ‘scroll past these summaries and look at guest reviews’. Photograph: Roy Johnson/Alamy

A hotel being sued for mass food poisonings was described as “spotless” and a resort where guests complained of sexual harassment by staff was praised for “friendly” service by an AI intended to summarise millions of Tripadvisor reviews.

The overviews of customer feedback downplayed serious complaints, ranging from the stench of mould to a lack of mains water, according to an investigation by the consumer campaign organisation Which?

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