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The Guardian - UK
The Guardian - UK
Business
Julia Kollewe

Holidaymakers warned over social media scams for fake accommodation

A couple in an infinity pool with a floating breakfast tray, overlooking the ocean
A luxury villa with an infinity pool. Consumers are being advised to look for independent reviews and check website links before booking trips. Photograph: Mystockimages/Getty Images

Holidaymakers have been advised to carry out amateur detective work to ensure they do not book into fake accommodation this summer, as research showed a third of travellers had seen an increase in potential travel scams on social media.

Consumer experts have urged holidaymakers to do a reverse image search on photographs of holiday homes and check their locations on an online map to verify they are real.

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