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The Independent UK

Bryony Gooch

Shein and Amazon accused of misleading shoppers over online sales

Amazon Shein Which Competition and Markets Authority

Consumer magazine Which? focused on several major retailers that use prompts online at the point of sale (Tim Goode/PA) - (PA Archive)

Two major online retailers have been accused of misleading consumers in the sale of products online.

Amazon and Shein were identified by Which? as using prompts online which are recognised as pressure tactics by behavioural scientists. They can include countdown deals, low stock alerts and popularity alerts.

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