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Roman Pavlyuchenko, Lecturer in Marketing, University of Bath

Spider-Man’s 1,000th issue: the enduring appeal of the tortured Hamlet of superheroes

This autumn marks a special occasion in the Marvel universe: Spider-Man, perhaps the most popular superhero of all time, has reached issue #1,000 in the comics series.

The tale of a scrawny teen from Queens who was bitten by a radioactive spider at 15, Spider-Man premiered in Marvel’s Amazing Fantasy #15 in August 1962 as a last-ditch attempt to save the dying series. The story of Peter Parker’s witty, agile alter ego quickly became an international sensation.

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