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The Latest Breaking News from the Advertising Standards Authority

Banned adverts: Brands that took it too far, after FKA twigs' Calvins ad

Some brands don't quite hit the mark with their adverts, resulting in the content being banned

Evening Standard

Toyota SUV adverts banned in UK on environmental grounds

Advertising Standards Authority says Hilux poster and video condone driving that disregards ‘impact on nature’

The Guardian - UK

TfL ‘misled public’ about Ulez benefits, according to leaked draft report

It is believed TfL will “strongly challenge” the draft conclusions by the Advertising Standards Authority

Evening Standard

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BMW, Subaru and Porsche drivers ‘more likely to cause a crash’, study finds

Research found speeding or jumping a red light less likely in a Skoda or Hyundai than in brands sold as ‘performance driving’

The Guardian - UK

Betfred ads featuring boxer Anthony Joshua banned because of appeal to under-18s

The ruling forms part of wider work by the Advertising Standards Authority banning gambling ads which are likely to have a strong appeal to under-18s.

The Independent UK

Sky Bet tweet featuring Gary Neville banned over appeal to under-18s

Neville’s large social media following of under 18s meant his appearance in a gambling ad broke rules, the Advertising Standards Authority found.

The Independent UK

Turkish cosmetic surgery clinics advertisements banned for being ‘irresponsible’

The Advertising Standards Authority banned ads for three clinics over concerns they trivialised the decision to undergo cosmetic surgery.

The Independent UK

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Acupuncture and craniosacral therapy ads banned over long Covid treatment claims

The Advertising Standards Authority ruled that three ads misled consumers about the therapies’ efficacy in treating long Covid.

The Independent UK

Elf bar: Campaigners criticise London bus ads for ‘greenwashing’ disposable vapes

Greenpeace accuses disposable vape company of ‘blatant greenwashing’ over TfL ads

Evening Standard

TV ad for Wuka period underwear cleared after 295 complaints

Advert for Wuka period underwear attracted 295 complaints saying it was offensive and distressing

The Independent UK

What are the rules on labelling vegan food in the UK?

No legal definition of the word means food labelled as vegan does not have to be completely free of animal-derived products

The Guardian - UK

Watchdog bans 'irresponsible' Ladbrokes advert featuring Jake Paul

The Advertising Standards Authority said it was likely to appeal to under-18s

Nottingham Post

'Irresponsible' Ladbrokes advert featuring Jake Paul is banned by watchdog

The Advertising Standards Authority said it was likely to appeal to under-18s

Wales Online

‘Irresponsible’ Ladbrokes ad featuring Jake Paul banned by regulator

The Advertising Standards Authority said Paul was of ‘inherent strong appeal to under-18s’.

The Independent UK

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Wales Online

Anger as billboards promoting OnlyFans page appear in streets

One is said to be on the route taken to a primary school

The Independent UK

Watchdog bans Hyundai and Toyota car ads over ‘exaggerated’ claims

In both cases, the Advertising Standards Authority found that the ads made misleading claims about the speed of recharging

The Guardian - UK

Advertising watchdog bans Hyundai and Toyota electric car ads

Campaigns made misleading claims about charging times and rapid-charging points in UK and Ireland, ASA says

The Independent UK

Watchdog bans Hyundai and Toyota car ads over ‘misleading’ charging claims

In both cases, the Advertising Standards Authority found that the ads exaggerated the speed with which the advertised electric cars could recharge.

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Manchester Evening News

Rio Ferdinand rapped by advertising watchdog over Qatar World Cup post

The Advertising Standards Authority upheld a complaint

The Independent UK

Watchdog bans Shell’s ‘misleading’ low-carbon ads

Shell omitted any mention that oil and gas continued to make up the ‘vast majority’ of its business, the Advertising Standards Authority said.

The Independent UK

Alcohol ads featuring rapper ArrDee banned by watchdog

The Advertising Standards Authority found the ads were likely to encourage excessive consumption of alcohol.

The Independent UK

Watchdog bans TikTok vape ads for Elf Bar and HQD Tech

The Advertising Standards Authority ruled that the ads must not appear again.

Daily Mirror

Love Island's Tasha Ghouri slammed after failing to disclose PAID TikTok advert

Tasha Ghouri has come under fire from the advertising watchdog after she failed to disclose that a post was in fact a paid advertisement

The Independent UK

Etihad ads banned over ‘misleading’ environmental claims

The Advertising Standards Authority ruled the airline had made exaggerated comments about its efforts to achieve ‘sustainable aviation’.

Evening Standard

OPINION - Introducing: the ‘Superloop’ bus network for London’s suburbs

Branding alone will only get your transport network so far. Even pre-Elizabeth line, the Heathrow Express was a blatant attempt to confuse tourists and bait the Advertising Standards Authority, given its steep cost and the fact that passengers *still* only ended up at Paddington.

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