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The Guardian - UK
The Guardian - UK
Business
Jane Croft

Wessex Water’s TV ad banned for omitting sewage record

Wessex Water Wessex ASA Environment the Advertising Standards Authority
An aerial view of waves hitting the beach at Seatown in Dorset
Seatown in Dorset, where sewage has often overflowed from Wessex Water’s Chideock treatment works into the River Winniford. Photograph: Graham Hunt/Alamy

A Wessex Water TV advert about its plans to tackle storm overflows has been banned as misleading because it omitted key information about its record on sewage pollution.

The Advertising Standards Authority investigated after receiving a complaint about the ad for the supplier, which provides water to 1.4 million customers and sewerage services to 2.9 million people in the south-west of England.

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