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The Independent UK
The Independent UK
National
Josie Clarke

TV ad for Wuka period underwear cleared after 295 complaints

WUKA Advertising Standards Authority ASA the Advertising Standards Authority

A TV ad for period underwear has been cleared by the regulator after almost 300 complaints from viewers saying it was offensive and distressing.

The advert, seen in April, showed images of Wuka period underwear, blood and clots in a shower, a female wearing a sanitary pad in her underwear and a used tampon being thrown into a bin.

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