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The Independent UK
The Independent UK
National
Josie Clarke

‘Distressing’ TV ad for Wuka period underwear showing blood cleared after almost 300 complaints

WUKA ASA Advertising Standards Authority

A TV ad for period underwear has been cleared by the regulator after almost 300 complaints from viewers saying it was offensive and distressing.

The advert, seen in April, showed images of Wuka period underwear, blood and clots in a shower, a female wearing a sanitary pad in her underwear and a used tampon being thrown into a bin.

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