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Evening Standard
Evening Standard
World
Josie Clarke

TV ad for period pants cleared after 295 complaints

WUKA ASA Advertising Standards Authority

A TV ad for period pants has been cleared by the Advertising Standards Authority after almost 300 complaints from viewers saying it was offensive and distressing.

The advert, seen in April, showed images of Wuka period pants, blood and clots in a shower, a female wearing a sanitary pad in her underwear and a used tampon being thrown into a bin.

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