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The Guardian - UK
The Guardian - UK
Business
Clea Skopeliti

Toyota SUV adverts banned in UK on environmental grounds

A scene from the Toyota Hilux ‘born to roam’ campaign showing vehicles driving through a river against a backdrop of forested terrain
A scene from the Toyota Hilux ‘born to roam’ campaign, which the Advertising Standards Authority said breached social responsibility rules. Photograph: Toyota

The UK advertising watchdog has banned two Toyota adverts for condoning driving that disregards its environmental impact in a landmark ruling, stating that the SUV ads had been created without “a sense of responsibility to society”.

It is the first time the Advertising Standards Authority (ASA) has blocked an SUV advert on the grounds of breaching social responsibility in an environmental context.

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