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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Advertising watchdog bans Hyundai and Toyota electric car ads

Toyota Hyundai ASA United Kingdom Ireland the Advertising Standards Authority
A man cleans a black Ioniq 5 at a motor show
Toyota and Hyundai said they needed to promote potential charge times to address obstacles to consumer take-up of electric vehicles. Photograph: Willy Kurniawan/Reuters

The UK advertising watchdog has banned campaigns by Toyota and Hyundai for exaggerating the speed at which electric cars can be charged and misleading consumers about the availability of rapid-charging points across the UK and Ireland.

The Japanese car firm Toyota ran a marketing campaign on its website for its bZ4X model with the text “making electric easy”. The site claimed the vehicle could be charged to 80% in about 30 minutes using a 150kW fast-charging system.

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