Advertising watchdog bans cashback pop-ups for misleading shoppers

Martin Lewis said regulations are needed to prevent borrowers from being overwhelmed with correspondence chasing their debts (Alamy/PA) -

Pop-up adverts offering customers cashback on websites of companies such as Asda and Domino’s Pizza have been banned by the advertising watchdog.

The Advertising Standards Authority (ASA) found a number of adverts by Webloyalty, which runs shopper reward programmes, to be misleading.