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The Latest Breaking News from the Advertising Standards Authority

Older people ‘bombarded’ with ads for funerals, care homes and mobility aids

Over a third of the UK population agree that older people tend to be negatively stereotyped in ads, the Advertising Standards Authority found.

Evening Standard

Ladbrokes ads banned over use of ‘Ladbucks’ likely to appeal to under-18s

The Advertising Standards Authority said the firm’s “Ladbucks” were “similar to features in video games popular with children”.

Evening Standard

Celebrity deepfake scam ads were most reported to watchdog in 2024

The Advertising Standards Authority (ASA) said it continues to see more of these types of scams than any other.

The Independent UK

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Advertising regulator launches nine investigations into weight loss jab ads

Exclusive: ASA calls number of parallel probes ‘significant’ and describes tackling issue as ‘priority’ after it issued warning to advertisers for drugs including Ozempic and Wegovy

The Independent UK

Next ad banned for featuring ‘unhealthily thin’ model

The Advertising Standards Authority said the ‘irresponsible’ ad used the camera angle and styling to emphasise the slimness of the model’s legs.

The Independent UK

Scottish Power advert featuring architect George Clarke banned by watchdog

Advertising Standards Authority said promotion, which ran in ad break of Amazing Spaces, was likely to mislead viewers, who would think it was part of show

The Guardian - UK

Everton shirt sponsor Stake under investigation over social media posts

The gambling company’s logo has been superimposed on disturbing images and the Advertising Standards Authority is assessing the posts

The Guardian - UK

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Vicky Pattison wedding advert ‘glamorised smoking’, watchdog rules

Video posted on social media by reality TV star and her husband showed wedding party with cigars

The Guardian - UK

Vicky Pattison warned by watchdog over advert filmed at wedding

The video was not marked as an advert

The Independent UK

Vicky Pattison wedding video ‘glamorised smoking’, advertising watchdog says

The video was also not marked as an advert, the Advertising Standards Authority said.

Evening Standard

UK watchdog bans ‘offensive’ adverts showing banknotes in flames

ASA acts on poster campaign by Wahed, urging people to join a ‘money revolution’, after receiving 75 complaints

The Guardian - UK

Ads for Islamic investment platform showing burning US and euro banknotes banned

The Advertising Standards Authority ruled that the burning of the US dollar and euro banknotes would have caused serious offence to some people.

The Independent UK

Tube adverts for Islamic investment platform showing burning US and euro banknotes banned by regulator

The Advertising Standards Authority ruled that the burning of the US dollar and euro banknotes would have caused serious offence to some people

Evening Standard

Eurostar given fresh reprimand over ‘misleading’ £39 fare ads

Eurostar exaggerated the availability of £39 fares between London and Amsterdam and Brussels, the Advertising Standards Authority found

Evening Standard

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The Independent UK

Advertising watchdog bans cashback pop-ups for misleading shoppers

The Advertising Standards Authority found a number of adverts by Webloyalty, which runs shopper reward programmes, to be misleading.

The Independent UK

Gambling ads during Premier League opening weekend nearly triple, study shows

They said the findings highlight the explosion of gambling marketing and how the industry’s current self-regulation is failing

The Independent UK

Virgin Atlantic transatlantic advert banned for misleading consumers

The Advertising Standards Authority (ASA) received five complaints

The Guardian - UK

Wessex Water’s TV ad banned for omitting sewage record

Advert trumpeting storm overflow plans should have disclosed past environmental harms, says ASA

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Evening Standard

Banned adverts: Brands that took it too far, after FKA twigs' Calvins ad

Some brands don't quite hit the mark with their adverts, resulting in the content being banned

The Guardian - UK

Toyota SUV adverts banned in UK on environmental grounds

Advertising Standards Authority says Hilux poster and video condone driving that disregards ‘impact on nature’

Evening Standard

TfL ‘misled public’ about Ulez benefits, according to leaked draft report

It is believed TfL will “strongly challenge” the draft conclusions by the Advertising Standards Authority

The Guardian - UK

BMW, Subaru and Porsche drivers ‘more likely to cause a crash’, study finds

Research found speeding or jumping a red light less likely in a Skoda or Hyundai than in brands sold as ‘performance driving’

The Independent UK

Betfred ads featuring boxer Anthony Joshua banned because of appeal to under-18s

The ruling forms part of wider work by the Advertising Standards Authority banning gambling ads which are likely to have a strong appeal to under-18s.

The Independent UK

Sky Bet tweet featuring Gary Neville banned over appeal to under-18s

Neville’s large social media following of under 18s meant his appearance in a gambling ad broke rules, the Advertising Standards Authority found.

The Independent UK

Turkish cosmetic surgery clinics advertisements banned for being ‘irresponsible’

The Advertising Standards Authority banned ads for three clinics over concerns they trivialised the decision to undergo cosmetic surgery.

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