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The Independent UK
The Independent UK
Josie Clarke

Two more ads banned over ‘misleading’ government funding claim

Aira ASA EDF EDF Energy the Advertising Standards Authority
The advertising watchdog has banned two more heat pump ads - (Getty/iStock)

The UK’s advertising watchdog has banned two more heat pump ads for misleading consumers about installation costs.

The Advertising Standards Authority (ASA) found that ads from home heating supplier Aira and EDF Energy both failed to include information regarding the eligibility criteria for government funding available for installing the pumps.

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