Older people say they are being “bombarded” by campaigns for funeral services, care homes and mobility aids by “out-of-touch” mainstream advertising, a study has found.
The Advertising Standards Authority (ASA) said more than a third of the UK population (35%) agreed that older people tended to be negatively stereotyped in ads, with other depictions such as forgetfulness, frailty or not being able to use technology also seen as potentially offensive.
