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Evening Standard
Evening Standard
Josie Clarke

Nike, Superdry and Lacoste ads banned for exaggerating sustainability claims

NIke Superdry Lacoste ASA the Advertising Standards Authority Google
A Super Dry ad was banned in the UK for exaggerating the environmental benefits of products(Ian West/PA) - (PA Archive)

Ads for Nike, Superdry and Lacoste have been banned in the UK for exaggerating the environmental benefits of their products and misleading customers.

The Advertising Standards Authority (ASA) said ads for all three brands used terms such as “sustainable”, “sustainable materials” or “sustainable style” without providing any evidence to support the claims.

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