The Advertising Standards Authority is investigating the trend of social media posts which superimpose the logo of the gambling company Stake on to viral images, many of which feature disturbing content.
Stake, the Australian bookmaker which has been Everton’s front-of-shirt sponsor since the 2022-23 season, has been accused of working with accounts on X to promote its brand via unofficial advertising campaigns which appear to contravene gambling rules. Although the majority of posts originate outside the UK they can be freely viewed in the country. The ASA is responsible for ensuring gambling adverts are socially responsible, with “particular regard” to the need to protect children.
