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Evening Standard
Evening Standard
Josie Clarke

Ladbrokes ads banned over use of ‘Ladbucks’ likely to appeal to under-18s

Ladbrokes the Advertising Standards Authority ASA Entain

Ads for gambling firm Ladbrokes have been banned for using the term ‘Ladbucks’, found to resemble gaming references likely to be of strong appeal to under-18s.

The TV ad, seen in December, featured a voiceover that stated: “This is a Ladbuck, the new way to get rewarded at Ladbrokes, and these are some of the 100 million Ladbucks that will be dropping weekly.

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