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Evening Standard
Evening Standard
Ted Hennessey

Vicky Pattison wedding video ‘glamorised smoking’, advertising watchdog says

Vicky Pattison Smoking Ercan Ramadan Advertising Standards Authority the Advertising Standards Authority
Vicky Pattison and Ercan Ramadan attending the National Television Awards 2021 held at the O2 Arena, London (Ian West/PA) - (PA Archive)

A clothing advert filmed on the wedding day of reality TV stars Vicky Pattison and Ercan Ramadan was banned for presenting smoking as “part of a glamourous and aspirational lifestyle”.

Ramadan posted a video on Instagram on October 3 2024 promoting Endrick Clothing, which he is the director of, showing him and seven groomsmen with cigars with the caption “La Familia (black heart emoji) Groom & Groomsman suited by @endrickclothing”.

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