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The Independent UK
The Independent UK
Martyn Landi

Celebrity deepfake scam ads were most reported to watchdog in 2024

ASA the Advertising Standards Authority Naga Munchetty
Fake adverts featuring celebrities and public figures are the most common type of scam ads online, the ASA has found (Tim Goode/PA) - (PA Wire)

Fake adverts featuring celebrities and public figures remain the most common type of scam adverts appearing online, according to new figures from the Advertising Standards Authority (ASA).

Data from the watchdog’s Scam Ad Alert System found that scam ads containing famous figures made up the “vast majority” of the alerts it sent to platforms in 2024.

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