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The Independent UK
The Independent UK
Business
Josie Clarke

Adidas, Calvin Klein, and Uniqlo ads banned in UK over misleading ‘recycled’ claims

The ASA ruled that the ads from Adidas were misleading and ordered that the three brands withdraw them. - (PA Archive)

Major fashion brands Calvin Klein, Adidas, and Uniqlo have had advertisements banned by the Advertising Standards Authority (ASA) for making misleading claims about the recycled content of their clothing.

The ASA found that all three retailers used the word "recycled" to describe their fabric or product composition but failed to provide any information explaining these claims.

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