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Evening Standard
Evening Standard
National
Josie Clarke

Travel firm ads banned over misleading ‘eco’ hotel claims

LoveHolidays Thomas Cook ASA
A palm tree on a beach. (Alamy/PA) -

Ads for three travel firms have been banned for making misleading claims about the “eco” credentials of their holidays.

Thomas Cook, loveholidays and DialAFlight ads all broke advertising rules by using terms such as “Eco Resort”, “Eco Hotel” and “eco-conscious resort” without making clear what those environmental claims were based on.

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