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The Latest Breaking News from ASA

Two ‘misleading’ heat pump adverts banned by UK watchdog

ASA says online ads from Aira and EDF Energy omitted key facts about eligibility for government grants

The Guardian - UK

BrewDog ad banned for implying beer could overcome boredom and loneliness

A POSTER for Scottish firm BrewDog has been banned for implying that alcohol could overcome boredom, loneliness or disappointment ...

The National (Scotland)

Two more ads banned over ‘misleading’ government funding claim

The Advertising Standards Authority found the ads from Aira and EDF Energy were ‘likely to mislead’ customers

The Independent UK

From analysis to the latest developments in health,
read the most diverse news in one place.

Ad watchdog slams Zara over ‘unhealthily thin’ model photos

Zara said both of the models had medical certification proving they were in good health

The Independent UK

Brewdog ad banned for implying alcohol could overcome boredom and loneliness

The ad for the brewing firm’s Wingman beer, seen in May, featured the headline: ‘Brewdog. Always Got Your Back’.

Evening Standard

Zara adverts showing models who appeared to be ‘unhealthily thin’ banned by ASA

The Advertising Standards Authority received one complaint that the ads were irresponsible because the models appeared to be unhealthily thin.

Evening Standard

Brewdog advert banned for suggesting alcohol can cure disappointment

The Advertising Standards Authority (ASA) received one complaint about the advert

The Independent UK

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Lib Dems call for urgent regulation of YouTube ads after wave of scams

Party wants video platform to face same scrutiny as broadcasters due to deepfake and investment scams

The Guardian - UK

How Much Does The Octopus Energy Heat Pump Really Cost? Company Slammed For Misleading Ads

UK regulator bans Octopus Energy ad for misleading £500 heat pump claim.

International Business Times UK

The advert that landed Octopus Energy in hot water

IN FULL

The Independent UK

Octopus Energy ad banned over heat pump cost claim

The Facebook ad, seen in September, included claims that consumers could have a heat pump installed from ‘as little as £500’.

Evening Standard

Octopus Energy advert banned for misleading £500 claim

The energy giant disputed the Advertising Standards Authority’s ruling

The Independent UK

ASA's M&S Advert Ban Faces Criticisms as Netizens Ask If It'll Restrict 'Unhealthily Fat' Ads

ASA's M&S advert ban disappointed many people. Many are now asking if the advertisement regulator will also do the same on commercials featuring unhealthily fat people.

International Business Times UK

M&S advert banned for featuring model who looked ‘unhealthily thin’

ASA ruling comes amid fears fashion industry reversing progress in body positivity movement

The Guardian - UK

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Evening Standard

What was the banned M&S advert?

The advert has been banned because of the supposed unhealthy weight of one of the models

Evening Standard

'Irresponsible' Marks & Spencer advertisement banned for featuring 'unhealthily thin' model

It featured a woman wearing skinny trousers and a white top, with one hand in her pocket and the other holding a bag

Evening Standard

Marks & Spencer advert with ‘unhealthily thin’ model banned

Camera angles also made the model’s head appear out of proportion and ‘highlighted her small frame’, the advertising watchdog.

The Independent UK

M&S ad banned for featuring ‘unhealthily thin’ model

It was ‘irresponsible’ for the retailer to use the image, rules watchdog

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The Universe Like You’ve Never Seen It: 30 Jaw-Dropping Astronomy Photos From The 2025 ZWO Shortlist

Every year, the ZWO Astronomy Photographer of the Year competition brings together stunning views of the night sky from around the world.

The Independent UK

‘Insensitive’ vegan charity advert showing baby being taken away from mother banned

An advert from a vegan charity which shows a baby being taken away from its mother has been banned after the Advertising Standards Authority (ASA) branded it “irresponsible”.

Evening Standard

Vegan charity Viva! ad featuring baby being taken from mother banned

The Advertising Standards Authority said the ad would have been particularly distressing for viewers who had experienced the loss of a child.

The Independent UK

Vegan charity ad that featured baby being taken from mother banned

The advert has been labelled as irresponsible, distressing and likely to cause widespread offence

The Guardian - UK

ASA cracks down on online pharmacies advertising weight loss injections

Watchdog releases nine new rulings setting clear precedents for online selling

The Independent UK

Watchdog bans host of ads for prescription-only weight-loss medications

The Advertising Standards Authority said the rulings made it ‘crystal clear’ that prescription-only medicines could not be advertised to the public.

The Independent UK

Gemma Collins’s weight loss jab Instagram ad banned by watchdog

A watchdog has cracked down on the adverts, one of which involved TV personality Gemma Collins

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