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The Independent UK
The Independent UK
Business
Josie Clarke

Adverts accused of exploiting new mothers’ insecurities over body image banned

Juniper ASA Body Image Facebook Weight Loss Instagram

Adverts for the online pharmacy Juniper have been banned after they were found to promote prescription-only weight-loss medication directly to the public and exploit the body image insecurities of new mothers.

The Advertising Standards Authority (ASA) ruled against the Instagram and Facebook ads, noting they also created an undue sense of urgency for individuals considering medicated weight-loss programmes.

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