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The Independent UK
The Independent UK
Rebecca Whittaker

Huel advert banned for suggesting it could ‘replace every meal’

Huel Spencer Matthews Julian Hearn ASA

An advert for the meal replacement shake Huel has been banned for suggesting the drink could “replace every meal”.

The Instagram video and pre-roll ad on YouTube for Huel featured brand ambassador Spencer Matthews sharing an anecdote of a person he met who "only eats Huel" and who won a 260km race.

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