The Latest Breaking News from Huel

Why this Huel advert starring Spencer Matthews has been banned

IN FULL

The Independent UK · Sep 30

Huel advert banned for suggesting it could ‘replace every meal’

The advert featured brand ambassador Spencer Matthews sharing an anecdote of a person he met who ‘only eats Huel’

The Independent UK · Sep 30

Huel advert banned for ‘encouraging’ replacing all meals with its products

The Advertising Standards Authority (ASA) said this portrayed ‘irresponsible dietary habits’ to consumers.

Evening Standard · Sep 30

Food and drink giant to acquire British meal replacement company Huel

The Hertfordshire-based company founded in 2015 sells powders, snack bars and drinks

The Independent UK · Mar 23

Danone to buy British nutrition firm Huel

The companies have not disclosed the value of the deal but the Financial Times reported that it values Huel at about one billion euros (£870 million).

Evening Standard · Mar 23

Powering up? Unsafe levels of lead found in top protein powder mixes, study finds

Supplements like protein powders are not regulated by the U.S. Food and Drug Administration

The Independent UK · Oct 15, 2025

Best protein sachets for on-the-go nutrition:Top picks and tips

Explore our expert picks and tips for choosing the right sachet for your needs

Evening Standard · Jun 25, 2025

Steven Bartlett podcast Diary of CEO sharing harmful health claims, BBC probe finds

Over the past year, Steven Bartlett has focused more on health on his The Diary of a CEO podcast - but claims shared by guests billed as health experts have come under scrutiny in a BBC World Service probe

The Independent UK · Dec 13, 2024

Huel to keep expanding after profits almost triple

The firm first launched into supermarkets five years ago

The Independent UK · Nov 18, 2024

Huel profits almost triple as products hit more UK stores

The food, drink and nutrition business reported a pre-tax profit of £13.8 million for the year to July, up 194% on the previous year.

Evening Standard · Nov 18, 2024