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The Guardian - UK
The Guardian - UK
Business
Jess Clark

Huel adverts banned in UK for claiming shakes could help cut food bills

Huel : meal replacement shakes and other products
One ad said a month’s worth of Huel worked out at less than £50, but the ASA found it would cost at least £350 a month in order to meet recommended calorie intakes. Photograph: Huel

Huel adverts that claimed its meal replacement shakes could help consumers save money during the cost of living crisis have been banned after the advertising watchdog ruled they were misleading and irresponsible.

One advert, which ran on Facebook in August and September, said the shakes helped “keep money in your pockets”, and claimed an “entire month’s worth of Huel” worked out at less than £50.

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