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The Latest Breaking News from Julian Hearn

Huel advert banned for suggesting it could ‘replace every meal’

The advert featured brand ambassador Spencer Matthews sharing an anecdote of a person he met who ‘only eats Huel’

The Independent UK · Sep 30

Huel advert banned for ‘encouraging’ replacing all meals with its products

The Advertising Standards Authority (ASA) said this portrayed ‘irresponsible dietary habits’ to consumers.

Evening Standard · Sep 30

Idris Elba-backed firm Huel bought by Danone in €1bn deal

Co-founder Julian Hearn and actor likely to get big payday after takeover by French group

The Guardian - UK · Mar 23

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‘I get hate from both sides – vegans and carnivores’: James Collier on UPFs, emotional eating and why he created Huel

His meal-replacement business is worth hundreds of millions, but Collier’s rise to the top has been far from easy. He discusses bodybuilding, bullies and why nutrition is more polarising than politics

The Guardian - UK · Jan 14, 2025

Watchdog bans Huel’s ‘misleading’ advert – second times in two months

The ASA investigated an Instagram post featuring Huel founder Julian Hearn over an apparent comparison between his product and fresh green vegetables.

The Independent UK · Sep 26, 2024

Huel adverts banned in UK for misleading claims that shakes could cut food bills

As the cost of living crisis hit, one Facebook ad claimed that ‘Huel helps keep money in your pockets’.

Evening Standard · Feb 15, 2023

Guilt-free apparel: the ethical clothing brand providing an alternative to fast fashion

One day at a time, Huel is working to overcome exploitation further up the supply chain, while making clothes that last – which is why each of its garments is backed by a five-year guarantee

The Guardian - UK · Apr 25, 2022

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Fans call themselves ‘Hueligans’: how a powdered meal became a cult brand

With the launch of its first clothing range, founder Julian Hearn reflects on how Huel – which started out as a plant-based powdered meal company – is going from strength to strength

The Guardian - UK · Apr 25, 2022

Revenue at Steven Bartlett-backed Huel passes £100m

The company was founded by Julian Hearn and James Collier in 2014

Birmingham Post · Mar 30, 2022

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