When James Collier got married to Melanie nearly 10 years ago, his dad paid for the honeymoon. Collier’s businesses weren’t exactly booming, but he had a good feeling about a new venture. “I was on the beach checking my emails, and I said to Mel: ‘I think this is going to do all right, this one.’ And that was an underestimation.”
It certainly was. Sales of Huel, the meal-replacement brand Collier launched in 2015, topped £214m last year. Pre-tax profits tripled to £13.8m. Huel – a product mainly made of oats, pea protein and flaxseeds, which comes in powder, drink, snack bar and meal-pot forms – is sold in 25,000 shops worldwide, including 70% of UK supermarkets. The company was most recently valued at £440m, but has since had investment from Morgan Stanley. Just how rich is Collier now?
