In 2012, Julian Hearn was mixing various powdered ingredients together in his Aylesbury kitchen. The results of those experiments have led to an annual turnover of more than £100m, with products that boast some of the most passionate and engaged customers of any nutrition product on the market. His own culinary upbringing, however, was a distant cry from what he would one day create for the masses.
“I grew up in a time when people did a lot more home cooking, you’d maybe have a takeaway once or twice a year back then,” says 50-year-old Hearn. Growing up, his favourite meal was his mum’s Sunday roast followed by homemade trifle. Today, he is co-founder and chief marketing officer at Huel, leading the way in converting new customers to the brand’s vegan, sustainable and nutritionally complete meals.
