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The Latest Breaking News from Puma

Manchester City’s record £1bn deal with Puma and the value beyond bottom line

The 10-year contract is worth £1bn but it has also opened the door to increase the club’s global profile with other lucrative partnerships

The Guardian - UK

I ran 35 miles in the Brooks Hyperion Elite 5 — here’s my verdict on Brooks' flagship racing shoe

The Brooks Hyperion Elite 5 is the best racing shoe Brooks has made and will help you set PRs on race day, but there are a couple of carbon plate super-shoes I still have ahead of it.

Tom’s Guide

Man City Release Stunning New Away Kit for 2025–26 Season

The former Premier League champions pay tribute to the club’s oldest-known shirt.

Sports Illustrated

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read the most diverse news in one place.

Biggest Premier League Kit Deals Ever—Ranked

Manchester City, Arsenal and Manchester United are among the clubs to sign the biggest Premier League kit deals of all time.

Sports Illustrated

Rihanna Declares the Tube Top Trend Her Maternity Essential for Two Pregnancies Straight

She put a fisherman-inspired take on the summertime staple.

Marie Claire

Manchester City: Citizens get one over rivals Manchester United with record £1billion kit deal

City’s new deal blows previous record out of the water

Evening Standard

Manchester City and their extraordinary £1bn agreement with Puma

In today’s Football Daily: a big deal at the Etihad Stadium

The Guardian - UK

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Man City Land Record-Breaking 10-Year Sponsorship Deal

Manchester City will greatly benefit from this new revenue after their extravagant transfer outlay in 2025.

Sports Illustrated

Man City sign record-breaking £1bn kit deal extension with Puma

The new deal with the German company runs until at least 2035 and is worth up to £100m per year

The Independent UK

Manchester City sign partnership deal with Puma worth at least £1bn

Manchester City have signed a £100m a-year deal with the kit manufacturer Puma that will run until at least 2035

The Guardian - UK

Three stripe fever! Why every single Londoner is wearing Adidas right now

Noticed an uncanny amount of Adidas stripes while out and about recently? Maddy Mussen explores the city-wide takeover, and how long it can really last

Evening Standard

Sophie Turner Proves Her Adidas Sambas Can Outlive Any Other Sneaker Trend

She's not trying the chunky sneakers trend anytime soon.

Marie Claire

Thought joggers couldn't be elevated? Jo Whiley's violet-blue pair and matching shirt made a stunning Wimbledon outfit

The radio DJ's vibrant, smart-casual outfit was eye-catching and showed that joggers aren't just loungewear

Woman & Home

I ran 35 miles in the Puma Velocity Nitro 4, and it’s a shoe more runners need to know about

The Puma Velocity Nitro 4 is a great running shoe that will work well for new and experienced runners alike, and it’s good value, too.

Tom’s Guide

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Marie Claire

Dior's Novel New Book Tote Is Rihanna's Literary It-Bag of the Summer

She's carried it constantly since its runway debut.

The Independent UK

Your Nike shoes are about to cost a whole lot more thanks to Donald Trump, company warns

The sports giant appears to be unloading some of the burden of the tariffs onto customers

International Business Times UK

Nike Stocks Rise Despite Smaller Sales, Profit Drops: Why They're Still Winning Amidst Tariff Woes

Following the stock's post-earnings jump of around 10–11%, HSBC upgraded its rating to 'buy,' and peers such as Adidas and Puma also experienced gains.

Marie Claire

Rihanna Uses a Limited-Edition Metallic Goyard Hobo Bag as Her Airport Carry-on

Very Rihanna behavior.

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news in one place.

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Operation Sports

These Best-Selling Fan Gear Picks Double as Perfect 4th of July Fits

With Fourth of July weekend fast approaching, we’re on the verge of barbecues, tailgates, and fireworks galore. You’re going to want to be prepared from an apparel standpoint, as nobody wants to show up to a Fourth of July party without a little regard for the red, white, and blue.…

Marie Claire

Nordstrom’s Summer Shoe Trends Have Everyone Ditching Their Sneakers

Here's how to shop them at Nordstrom.

Marie Claire

Rihanna's Saint Laurent Summer Dress is a Masterclass in Cool, Comfy Maternity Style

The perfect heatwave outfit (whether you have a bump or not)

The Independent UK

Why the Lions should take positives from ‘clunky’ Argentina defeat despite Andy Farrell fury

Head coach Andy Farrell fumed over aspects of the tourists’ opening showing but there was plenty to encourage against the Pumas in Dublin

Sports Illustrated

The 10 Best Looking Kits for the 2025–26 Season Ranked

We’ve been treated to some dreamy kit releases for the 2025–26 season, and here are the ten best that have dropped so far.

Marie Claire

Rihanna Pairs a $3,500, Boho Saint Laurent Maternity Dress With $100 Puma Sneakers

Who knew Saint Laurent and Puma Speedcats could work together?

Running had become a chore until Puma’s wildest shoe reminded me why I loved it

Puma’s FAST-R NITRO Elite 3 is weird, wild, and just what I needed

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