The battle for gym shoe superiority used to be a two horse race: the Nike metcon versus the Reebok nano. But with the functional fitness umbrella now extending well beyond CrossFit’s horizons, Adidas, Puma and R.A.D have emerged as powerhouses in the space, while Lake District brand Inov8 has been quietly smashing it throughout both eras.
Puma has dived headfirst into the Hyrox market, R.A.D has monopolised CrossFitters’ feet, and Adidas has taken aim at, well, pretty much anyone who falls under the enormous hybrid athlete banner.
