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The Latest Breaking News from Hoka

The 7 Sneakers Every Fashion Girlie Will Be Wearing This Winter

"It's like the chunky, dad shoe got hotter and more muscular."

Pedestrian.tv

Was Decker’s Double Beat a Bullish Signal—Or Mere HOKA’s-Pocus?

Deckers posted record earnings and revenue, but investors are weighing HOKA and UGG strength against slowing growth and brand concentration risk

MarketBeat

Deckers Outdoor Q4 Earnings Call Highlights

Deckers Outdoor (NYSE:DECK) reported record fiscal 2026 revenue and earnings as growth at HOKA and UGG continued to offset a more volatile macroeconomic backdrop, with management outlining plans for high single-digit annual revenue growth through fiscal 2030. On the company’s fourth-quarter earning

MarketBeat

From analysis to the latest developments in health,
read the most diverse news in one place.

Hoka gives its premium super trainer a major comfort upgrade with PEBA foam and a redesigned plate

The Skyward X 2 just got lighter, more responsive and even more comfortable for daily miles

Zoe Ball proves a floral dress and white trainers are the ultimate styling duo at this year's RHS Chelsea Flower Show

Stylish and practical – what's not to love about this combination?

Woman & Home

All in the mind: are exercise slides the next ugly shoe?

From Nike Mind, with its pre-game benefits, or recovery shoes from Hoka, the bulbous sport style is moving into fashionable circles. Will we see it beyond the jogging track this summer?

The Guardian - UK

6 ways to save on buying running shoes — I test sneakers for a living, and you don’t need to spend big money to get great shoes

The price of top running shoes has rocketed in recent years, but there are still ways to get great sneakers without spending big money.

Tom’s Guide

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Lowa Skyterra review: A versatile trail runner that rivals the Hoka Challenger 7

I did the country’s hardest parkrun in the versatile Skyterras, and took them on marathon-length trail runs – they’re up for anything

I ran 35 miles in the Hoka Skyward X 2 — is it worth $225?

I enjoyed my miles in the Hoka Skyward X 2 thanks to its bouncy, cushioned design, but there are outstanding alternatives available for a lot less than its $225 price.

Tom’s Guide

‘A buff is so versatile’: running essentials for your first marathon – and what you don’t need

Inspired to run your first 26.2 miles? Seasoned runners share their go-to kit, from race-day shoes to free apps (plus five UK marathons you can still enter)

The Guardian - UK

Super foamy sneakers are everywhere. How do they stack up?

Light as a feather and bouncy as a marshmallow, cushioned shoes have gone from marathons to daily commutes

The Guardian - AU

Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them

The sign sparked a backlash that reveals deeper problems for the brand.

Fortune

I tested Keen’s new trail shoes — and they’re bouncy, breathable, and beyond comfortable

The Keen Seek are rugged, breathable, bouncy trail shoes that are some of the most comfortable shoes I’ve ever worn, but I wouldn’t recommend them for wet terrain.

Tom’s Guide

Move Over, Squats—This One 60 Second Move Is Key to Building Strength and Mobility

The muscle-building move that’s not in your gym routine - but probably should be.

Marie Claire

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Tom’s Guide

I ran 35 miles in the Hoka Speedgoat 7 and it’s a great do-it-all shoe for the trails

The Hoka Speedgoat 7 has everything you want in a trail-running shoe, offering a comfortable ride and reliable grip across almost all surfaces in a fairly lightweight design.

I test running shoes for a living, and here are 3 more exciting launches in 2026

2026 continues to be a major year for shoe companies

Tom’s Guide

Icebug Järv RB9X review: Takes the crown for most sustainable running shoe

The Icebug Järv RB9X are a pair of well-made, environmentally friendly trail shoes, with responsive soles that let you feel the ground underfoot.

The Guardian - UK

Blooming brilliant: 63 ways to spring into spring

Whether it’s sowing sweet peas, servicing your bike or giving your trainers some TLC, here’s how to get your mind, body and home ready for the new season

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news in one place.

100's of premium titles.
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Hoka reimagines its carbon race shoes with John Elliott for life beyond race day

The performance brand’s carbon racer gets a muted, city-ready makeover just weeks after the Cielo X1 3.0 landed

Tom’s Guide

I ran 75 miles in the Hoka Mach 7 — here’s my verdict on the versatile daily trainer

The Hoka Mach 7 is an excellent running shoe with a smooth ride that works well for both easy and fast runs.

I test running shoes for a living, and here are the 3 most exciting launches in 2026 (so far)

From New Balance's brand'new franchise to Brooks' change in design philosophy, here are the shoes in 2026 that excite me the most

Fashion Times

Aubrey Plaza Just Reinvented Celebrity Street Style by Pairing Hokas With a Tailored Suit

Aubrey Plaza steps out in a tailored suit and Hoka sneakers, redefining celebrity street style and shaping the latest sneaker trends at New York Fashion Week.

Hoka Mafate 5 review: Trail running shoes that go further (but not faster)

The latest iteration of this eyebrow-raising, mile-munching trail shoe has taken some surprise turns, but it’s still built to bounce.

MarketBeat

Deckers’ Surprise Blowout Has Wall Street Repricing the Story

Deckers stock jumped after record earnings and higher guidance; strong HOKA and UGG demand, pricing power, and tariff resilience could support further upside

HOKA is betting its future on premium running shoes, not volume

Deckers says "performance remains at the core of what the brand is," and HOKA is certainly moving upmarket in running

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