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The Independent UK
The Independent UK
National
David McHugh

Adidas brings in $437 million from selling Yeezy shoes that will benefit anti-hate groups

Copyright 2022 The Associated Press. All rights reserved.

Adidas brought in 400 million euros ($437 million) from the first release of Yeezy sneakers left over after breaking ties with Ye, the rapper formerly known as Kanye West, as the German sportswear maker tries to offload the unsold shoes and donate part of the proceeds to groups fighting antisemitism and other forms of hate.

The first batch of shoes sold in June helped the company reach an operating profit of 176 million euros in the second quarter, better than it originally planned, Adidas said in a statement Thursday.

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