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Fortune
Fortune
Prarthana Prakash

With Yeezys in the rear-view mirror, Sambas and Gazelles are helping drive the big Adidas reboot

Adidas CEO Bjoern Gulden (Credit: EMMANUEL DUNAND—AFP/Getty Images)

Adidas has been trying to regain its mojo for the last few years as it battled the fallout of its infamous Yeezy partnership with rapper Kanye West. 

But its efforts may finally be paying off—and it’ll have its Samba and Gazelle shoes to thank for it, not just the Yeezys. 

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