Adidas Planning To Give Profits From The Ye Merchandise Going Towards Proceeds

Shoes are offered for sale at an Adidas store on February 10, 2023 in Chicago, Illinois. Adidas is expecting to report a loss in 2023 after terminating a lucrative deal with rap artist Ye (formerly Kanye West) after he made a series of antisemitic and racist remarks. The company is now trying to decide what to do with $1.3 billion of the artist's unsold Yeezy branded merchandise. SCOTT OLSON/JNS

After many months of deliberations, Adidas has now decided to sell its remaining $1 billion worth of shoes and clothing from its partnership with “Ye,” formerly Kanye West, which concluded last fall after the rapper’s series of antisemitic remarks. 

Kanye West and Bianca Censori are seen on May 13, 2023, in Los Angeles, California. Ye was cut-off from his representatives and sponsors for his antisemitic remarks. RACHPOOT/JNS