What’s a CEO to do when staff morale is low? Some might dish out free lunches or provide an all-expenses paid trip to Disneyland. Adidas CEO Bjørn Gulden did something much more drastic.
The professional soccer player turned chief executive recently revealed that he gave out his number to every single Adidas employee (that’s 60,000 workers, no less) during his first town hall at the company, to boost morale after the infamous Kanye West crisis at the company.
