Adidas have revealed their plans to donate merchandise designed by Kanye West to charity instead of destroying it. Last year the German sportswear brand ended it's partnership with West's 'Yeezy' brand after the rapper made a slew of antisemitic comments on social media.
The Yeezy stock which included a number of popular trainers and clothes was taken off the shelves and placed in storage. It is estimated that the value of the merchandise adds up to £1bn.
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During an annual shareholders meeting, the company's CEO, Bjørn Gulden, said that 'burning the goods is not the solution' and laid out plans to sell the merchandise and donate the money to organisations that were 'hurt' by West's words.
Speaking to the group Gulden said "Burning the goods is not the solution. What we are trying to do now over time is to sell parts of this merchandise and donate money to the organisations hurt by Kanye’s statements,”
"When we will do that and how we will do that is not clear yet, but we are working on those things.” He added.
At the end of last year, Kanye West, who now goes by 'Ye' after changing his name, was suspended from Twitter after violating the social media's policy against inciting violence hours after showing praise for Hitler. The designer and rapper was booted off the site by Elon Musk after a series of erratic tweets, which included a picture of what appeared to be a symbol combining a swastika and a Jewish star.
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