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The Independent UK
The Independent UK
National
David Hamilton

Adidas CEO doubts that Kanye West really meant the antisemitic remarks that led Adidas to drop him

Copyright 2022 The Associated Press. All rights reserved

Bjørn Gulden, the chief executive of sportswear brand Adidas, has claimed that Kanye West “didn’t mean” his antisemitic remarks last year.

The company ended its high-value partnership with West, legally known as Ye, in late 2022 after the “Jesus Walks” rapper made a string of antisemitic comments on social media and in interviews.

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