/Deckers%20Outdoor%20Corp_%20Hoka%20shoe%20by-%20Stefan%20Pinter%20via%20Shutterstock.jpg)
If you think the competition at the Olympics is fierce, the off-field rivalry between two footwear companies may be even more fierce.
That’s due to the fact that established players, such as Nike (NKE) and Adidas (ADDYY), face challenges from a new wave of fast-growing players like On Holding (ONON) and Hoka brand parent Deckers Outdoor (DECK). On Holding is backed by tennis legend, Roger Federer.